Indianapolis Social Media Marketing | Indianapolis Internet Marketing | Digitalia

Myspace Launches Self-Serve Ad Service: MyAds

Facebook has made do-it-yourself advertising very simple with its Facebook Ads program. Today Myspace is jumping into the DIY advertising arena with the launch of its own self-serve ad service called MyAds.

The MyAds platform will allow anyone to create an account, choose from among 1100 niche categories, build or upload a banner ad, and start a campaign targeting 76 million MySpace users in the U.S.

Targeting parameters include age, sex, and geographic location - combined with user interest categories including specific keywords within each category.

MyAds is a cost-per-click (CPC) system. There is no fee for these ads to appear on MySpace. Advertisers only pay when someone clicks on their ads and visits their profiles to learn more about their offer. Ads will continue to be displayed until campaigns have reached their expiration date, or they have reached their spending limit. CPC rates start at $0.25 and there is a $25 minimum for campaigns.

The effectiveness of paid advertising on social networking sites is questionable. People visit these sites to interact – not to be interrupted. However, you may want to consider adding it to your social media marketing mix to supplement existing interactive methods as a way to generate awareness and put your product or service in front of people’s eyes instantly.

- Chad Richards facebook | twitter | linkedin

The India Online Marketing Report Part 1

As many of you know, I recently visited India to visit family and review the business and marketing landscape in preparation for a potential Firebelly presence. While we've worked with contracting teams in India for several years, this last month has been the first time that we've seriously considered launching an internet marketing company in the sub-continent. Most of my time was spent doing research, doing meetings, and, of course, eating (those of you who follow me on Twitter or are friends with me on Facebook know this is one my passions). India's economic growth continues at a remarkable rate. You'll be seeing a lot more from us on social media specifically, and internet marketing broadly, in India. To start, here's some interesting facts on the growing online audience and some mobile trends:

According to JuxtConsult India Online 2008 Report:

• There are 50 million people online in India

• 56 percent of the online Indian audience h as clicked on a sponsored search advertisement

• 53% have clicked on a banner ad

Clearly, mobile is the dominant medium in this country with 290 million mobile users. While ads and marketing typically have a call to action that offers a website in the US, Indian advertising and marketing usually ask viewers to SMS (text) a keyword to a branded short-code. I saw an article in a magazine that suggested that 8.5 million users came into the mobile market in one month. Mobile is being used in sophisticated ways to accomplish awareness, loyalty programs and much more.

People don't naturally turn to the online medium to look for information. Most small to medium sized companies don't have significant web presences (if any) while large companies like Pepsi, Coke, Citi, American Express, Kingfisher Airlines, and Hindustan Unilever have all moved online. One thing is certain, this market is experiencing explosive growth and has great potential. Firebelly has 
been watching this market closely for some time now.

More to come...

- Duncan Alney

GazoPa to Change the way we Search Online

Just like most girls in this 2.0 world I do a great amount of browsing and shopping online. Modista just made things a little easier by allowing you to find shoes, handbags and eyewear by similar styles. In addition, you can put limits on your results based on color, price and brand.

This year’s TechCrunch50 Conference presented a similar concept with GazoPa, a search engine that uses features from an image to find similar images. These features include color and shape and allow a user to even search using their own photos and drawings. This engine breaks free from the confinements of keywords to allow for an extensive photo and video search all over the web.

The launch of GazoPa will create yet another a shift in the ever-changing Internet. Marketers will need to alter their Internet marketing strategies by adding photos and videos that are functional instead of just flashy.

GazoPa isn’t live yet but check out the demo!

Julia Yoder

 

How to Feed the World with your Internet Marketing Strategy

FreeRice is dedicated to ending world hunger by raising awareness and donating grains of rice the UN World Food Program through the FreeRice website. To do this they have developed an impressive internet marketing strategy, which draws traffic to the site via apps and widgets on Myspace, Facebook, blogs and other social media outlets. The website itself has engaging content including a video, simple and easy to understand text and a word game.

What makes it unique is that FreeRice does not ask users to donate money. Instead, the combination of large amounts of traffic to the site and the overall good cause is sold to sponsors. Sponsors buy ads on FreeRice and that money goes to purchase the rice that viewers have earned. What’s even better is that the sponsor ads are small and unobtrusive as to keep the focus of the site on the cause.

Rice is earned through a word game that contains multiple-choice English vocabulary questions. You can set your desired level so that even kids can play and not get overwhelmed with words like “popinjay”. With each correct answer rice is added to your bowl, and as rice is added to your bowl someone is being fed.

Want to see FreeRice in action? Watch the Video:

Julia Yoder

Must-Reads for Social Media

We can all agree that social media is ever-changing, evolving, and here to stay. Staying on top of your Internet marketing strategy can be an exhausting feat, requiring you to shift through endless articles, blogs, and beta versions of the newest thing.

The president of Twist Image Agency, Mitch Joel, has decided to help us out with seven must-read social media-centered blogs. We think it’s a solid list:
Chris Brogan
Seth Godin
GrokDotCom
How to Change the World
ReadWriteWeb
TechCrunch
Web Strategy

At Firebelly we are always monitoring our feeds to stay in-the-know. Here are a few blogs that top our list:
PR Squared
Mashable
Influential Marketing Blog
Interactive Marketing Professionals
Proactive

Watch for updates as our list evolves!

Tell us - what are you reading?

Julia Yoder

Internet Marketing Strategy - User Generated Content

The Great Smoky Mountains National Park will be turning 75 next year and to celebrate they have created a website dedicated solely to this event.

The website features history, news, and a calendar with virtual tours displaying the activities planned for the upcoming year. They’ve taken their Internet marketing strategy even a step further however, creating an interactive Family Album, which mixes memoirs and technology to create a unique social aspect. By using the user-generated content approach, the site will hopefully have fresh content - exactly what the ‘spiders’ are looking for. Although it’s not clear what the motivation is for users to post their family photos.

In the Family Album users can upload and share their own stories and photos of their experiences at the Great Smoky Mountains National Park. Once a story is submitted, an email with a link is sent to the author. The author can then forward this link to their friends, increasing site visits and raising awareness of the upcoming 75th anniversary. 

In addition, this UGC approach will bring a high level of personalization, authenticity, collaboration, and participation (people commenting on each others photos).

Julia Yoder

Press Release Grader

HubSpot Internet Marketing has created Press Release Grader – a tool to measure the effectiveness of your press releases.

You simply copy and paste your press release into the given area and are instantly returned your grade out of 100, general statistics such as word count and readability, suggestions, link analysis and a word cloud. The information is both displayed on the website and e-mailed to you. While I don’t know how effective a piece of software can be at grading press releases, it was interesting to see how my releases measured up. In creating this tool, HubSpot is also maintaining a good example of how to up your SEO by providing links to articles on their website, the ability for you to easily link back to your press release grade and instructional YouTube videos.

Watch the video to learn more about Press Release Grader.

Julia Yoder

Internet Marketing Strategy: user-generated content

Stumbled upon this interesting site tonight – its called the age project. Essentially it’s a website that is built around people uploading the photo, their real age, and what they’ve learned. The site offers users the chance to guess the age of other users based on a photograph.

It’s like a more interesting hot or not with an interesting snippet. As part of your internet marketing strategy: its worth considering a user generated content strategy.

   

Internet Marketing Strategy: Twitter to build emotional relationships.

Popeyes Chicken is a twitterer. Not only do they strategically put thoughts of fried chicken in your head around mealtimes (of course), but they actually monitor their follower’s tweets and reply.

Sure, these responses are chicken-flavored, but they’re also funny and entertaining, almost making fun of the fact that they are using twitter to promote themselves. They are appealing to the twitter crowd full on with their clever posts, a perfect example of how even the most random forms of internet marketing strategy and social media can be outright magical for a brand when used correctly.

Julia Yoder
 

Females are dominating Social Media

Looks like females have the lock down on social media according to a new study by RapLeaf. The RapLeaf statistics along with an article in Business Week point out that while men are a part of social media, however they are more likely to engage in gaming and gambling online.

Why do you think women dominate? When speaking to my colleague, and social media whiz kid, Chad, he thinks women are naturally more social.  Chad also pointed out that he has noticed in our some of our ongoing social media campaigns, women are the first to respond and usually in a positive way. I thought about this question myself and noticed that I have more women friends then men (on MySpace and Facebook). I also recall that am sometimes frustrated when I send shout outs to my boys and get nuttin back (no response). There is an unwritten code with my girls that you always send something back - even if you really have nothing to say (unless you are mad). So maybe it is because we (women) are more social or maybe we want are just trying to be polite. Either way we are taking over this medium, and the men that are savvy will have an advantage in the future.  I would love to hear your thoughts on this please comment or email me.

Angela

Internet Marketing Strategy: Social Media: Social Networks vs. Social Communities - Part 1

Since life online and social media mirrors reality - I've been thinking a lot about the essential differences between a community and a network.

Perhaps it's my inherent skepticism in overt self-interest moved forward in a rapid sense. a.k.a. networking. Networking seems more like speed dating with binary outcomes based on superficial analysis (if you can call it analysis). Relationship building, on the other hand, is the basis of community. Grounded in the common interest and multi-dimensional variables, relationship building is less about amassing personal equity and more about the general good. It' also based on complex variables - rather than gain vs. no gain. Variales lik compassion, understanding, etc. etc. and maybe even gain, and no gain. The point being it's a lot of variables versus just the two.

"I don't want to use up all my social equity", said a friend recently. For some reason, this really rubbed me the wrong way. It reduces the complexities of human relationships to the worst possible level - gain and loss. While simplification can be important to make a point - this is not the type of relationship building that trust can be built upon.

Relationships are based on interactions, experiences and outcomes. Things go well, go wrong, and sometimes just go. It's the quality of these engagements that ultimately make up the relationship. Communities are made of like-minded individuals or groups. Our communities - real or virtual can be better places if we focus on relationships  on adding value when possible, but more importantly - engaging. I'm interested in keepin' it real (authenticity), I'm interested in storytellers, and I'm suggesting that we strive to make our overall engagement be made up of more good experiences than bad ones.

I'd rather have a smaller community of friends than a large network of people I barely know. To be continued as part of a bigger story on social media and our internet marketing strategy focus.

- Duncan Alney

The 6 C's: Collaboration in action: Twistori

This site is just really beautiful and captivating - from the standpoint of emotions. Of course I believe deeply in emotions and the value of exploring them through individual's experiences with them. I even based my first two documentary short films on this notion - Happiness and Hope.

“… the first step in an ongoing social experiment, based on twitter. inspired by wefeelfine and drawing data from summize, hand-crafted by amy hoy and thomas fuchs.”

Amidst the chaos of everyday life of working on web marketing specifically social media strategy - our firebelly crew is often stopped in its tracks by beauty, authenticity, transparency, and the fragility of life.

 

We're more than our work. We're more than the sum total of our parts. We're people first.

- Duncan Alney

Internet Marketing Strategy: The Pillars of Social Media – 6 C’s

I’ve received some emails asking about internet marketing strategy and specifically for the essential aspects of social media. Here are the pillars of this genre. The C’s make is more accessible and easier to remember for me.

Communication
Enabling people to communicate efficiently and effectively and in ways thought impossible only a few years ago.

Community
An online manifestation of the real world and there are norms and protocols – from basic to sophisticated. People are here and they organize themselves into groups.

Choice
People want choice. It’s the basis of all successful web enterprises from Amazon to Netflix. The technologies enable the collecting and searching of information in a meaningful way.

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Collaboration
It makes working together on fluffy and deep issues and ventures possible.

Complex (multi) media
It includes photographs, audio, and video (in a variety of formats and presentations).

Context - Virtual Worlds
People interacting in deep

Depending on whom you talk to - you’ll hear that the social media is new (O’Reilly and Batelle at the first Web 2.0 conference) or that its been around for ages (Tim Berners-Lee). How I see it – it's people to people, but in a deeper and more meaningful way.

- Duncan

Know your city. Know your market.

I love my city, and I often defend it proudly to any of its detractors. I stayed here for a reason: Maybe Austin is hip, San Francisco is the best and New York is the only city that matters, but Indianapolis is home. It’s not where you live, I’d claim, it’s what you make of it.

All of this changed when I learned of Richard Florida’s “Who’s Your City”. Florida debunks the myth of a “flattened world,” where an Internet connection is all one needs to be connected to the global market. Instead, Florida writes, "where we live affects every aspect of our lives," from dating to job markets to marketing and PR. He even offers a quiz to determine the top city for you, all with great visuals. My favorite is the personality type maps:
 
For marketing and PR strategies, it’s important to know what your market is. Understanding a city's personality and how it trends will maximize your efforts. Who's Your City is a great place to get a feel for the importance of place. My town, Indianapolis, is nowhere on his list of top cities for anything, but I’ll take it! Is there a map of inter-connectedness, how anybody worth knowing in this town is less than two degrees of separation away? Not yet on whosyourcity.com. But if there were, Indy would probably have a good showing.

Internet marketing Strategy: Don’t discount the brand experience

At a conference last week, I heard a successful entrepreneur talking about the death of choice. He spoke passionately about how consumers want to be able to make an instant decision online about leasing apartments. One of his former customers went on to point out that women in America make all life style oriented decisions and men account for budget decisions and that if companies don’t recognize this in their internet marketing strategies – they’re sunk. My first reaction was one of annoyance – men in American, even transplants like me, don’t need this sort of elitism or reverse discrimination. As my mind raced through the flawed logic – I realized that I was thinking about the wrong side of the equation. Making choices with products or services and more specifically considered purchases that will impact your life for several months or years – cannot be thought of a binary choices. These are deeply complex decision with many variables.

While we’re in a down turned economy – the fact is that people’s buying habits are more likely to be focused on price but don’t discount the brand experience. Experiencing, feeling, touching your favorite brand can change your price sensitivity. The reality is whether we like it or not, we have emotional relationships with our brands. Whether its evangelical in nature like an Apple user or a Mini Cooper driver or certain growing religions, or whether it’s based on price – like Walmart or CostCo; people have a strong sense of loyalty. The price-alone based model doesn’t allow for this consideration: experience-based emotional relationships.

But the brand experience has so many more facets and dimensions. Service, delivery, design, support, philosophy, and many more. Not to mention the fact that people do turn to the web first – thus the importance of internet marketing strategy and ensuring that your company includes traditional media and social media. To reduce the value of the human experience to price is the sign of a short sighted and unaware approach. Perhaps I’m not evolved or devolved enough to live in a post-human world driven by price alone. But I prefer to think of myself as a humanist that continues to survive (and even thrive based on the indicators you choose) in a massively Darwinian global economy. The Firebelly brand is fueled by passion. We care and love our clients like Yats – that continues to expand in a restaurant industry with slim margins and closures, or the International Film Festival with miniscule budgets, or our larger corporate clients that demand a higher level of service in general. Does that passion fueled brand experience translate into a pure price based decision? Usually not – people expect fair pricing but it’s far from being the only variable. The brand experience is alive and well. Ignoring it could be a fatal error in your business approach.

Notes:
1. This post has inspired me to write more on C Words. Look for more on this in coming weeks. Choice. Community. Collaboration. And more.
2. The overall strategy I recommend is a convergence strategy – one that is uses a combination of traditional (print, billboards, direct marketing) and online media (search engine marketing, social media – blogs, micro-blogs, video, social networking, and bookmarking among others)

- Duncan

YOUTUBE SHOULD BE PART OF INTERNET MARKETING STRATEGY

comScore released January 2008 data on Friday, March 14th that shows that YouTube accounted for one-third of the 9.8 billion videos viewed online in the U.S. for the month. Some worthwhile points to ponder:

• 2-3% decline in viewing between December 2007 and January 2008.
• Google sites continue to dominate U.S. video properties.
• YouTube accounted for more than 96% of all video viewed at Google properties.
• 78.5 million viewers watched 3.25 billion video (that’s 41 videos per viewer)
• The average online video duration was 2.9 minutes.
• The average online video viewer consumed 70 videos.

As your company devises its internet marketing strategy, building emotional connections and ongoing online relationships will become an increasingly important component in both online web marketing and online web branding. Why? People commit to watching video online. Every video is worth thousands of words. It is immersive and experiential. It offers basic feedback and depending on the analytics set up can offer more sophisticated feedback. So whether you’re internet marketing strategy is focused on awareness or lead generation, video is an important tactic to consider.

- Duncan

SPEED TO MARKET: ESTABLISH LEADERSHIP POSITION IN INTERNET MARKETING

From time to time, I enjoy Tim Bray’s writing. This latest post is really interesting and focuses on the advantage of time to market. Specifically attributing the proliferation of PHP and Rails to this capability of getting things done faster and into market. I’ve been saying this to companies we work with for some time – get into the game before your competitors and do it well – become a leader with making new communications techniques work for your company. Your customers and prospects will gather around you and you will have the center stage. At the end of the day, savvy business people crave authenticity.

Over polished, coolness mavens will face an uphill battle gathering a following based on unproved technologies. The Firebelly Digital recommended strategy for internet marketing includes speed to market, a trans media experience, and an authentic approach.

- Duncan

THE CORPORATE MULLET

We were in one of our favorite restaurants, Yats, today discussing the merits of a diversified web branding and marketing strategy. Here's how it went down. Think of the approach like a corporate mullet - business in the front and community party in the back. Specifically the main website has to cater to diverse stakeholders, internal and external customers, and so on. It needs a certain look and voice - all based around the central nuggets of the brand including the key messages. However, if one of the key customer groups within this brand is young, educated women 25 - 34, then building a strategy that emphasizes community - while emphasizing the key brands in a media-appropriate manner makes perfect sense. If you're familiar with Dr. Henry Jenkins and his book Convergence Culture, then you know that trans media experiences are part of deeply pervasive brand cults such as Mini Cooper, Apple, The Matrix, and even back as far as Casablanca.

If you're taking a deeper look at your brand - think of it this way. Would you act the same way in a boardroom as you would in a bar? Your core values will remain the same but your message will be situation specific. It’s the same thing for your brand!

- Duncan

PODCASTS CATCH THE EYE-AND EARS-OF SAVVY ADVERTISERS

As the U.S. podcasting industry continues to grow, and the listening audience increases in size, more and more savvy advertisers are taking notice.

eMarketer estimates that there was a 285% increase in the size of the U.S. podcast audience in 2007 – a growth to 18.5 million.

That audience is expected to grow to 65 million by 2012 – 25 million of those will be active users who tune in at least once a week.

Advertisers are expected to spend close to $450 million by 2012 via ads on the pages and feeds that distribute podcasts, in addition to embedding ads inside the podcasts themselves.

- Chad Richards

2008: THE YEAR WEB 2.0 HITS THE ENTERPRISE

According to Forrester Research, there will be "strong demand" for Web 2.0 tools in the enterprise in 2008. Even though 42% of enterprises said that adding Web 2.0 tools is not on their agenda in a Q3 2007 survey, Forrester expects that half of those will change their mind and embrace Web 2.0 tools by year's end. Analyst Oliver Young gives three reasons why he thinks 2008 is the year that "IT departments will take their heads out of the sand and embrace web 2.0 technologies."

1) IT guys are already using Web 2.0 - According to Young, many IT departments and shops have been using Web 2.0 tools for internal tasks like project management and support ticketing. The utility of these deployments will encourage them to push Web 2.0 tools out more broadly in the enterprise.

2) If you can't beat 'em, join 'em - When big business is unable to stem the use of Software as a Service tools and things like social networks by employees, rather than allow untested software and services on their networks, they will "mitigate risk by deploying enterprise-class tools in their stead."

3) They make you look cool - "For IT departments aspiring to be more relevant to the business," writes Young, "enterprise web 2.0 tools will be a high-impact, low-cost method to show leadership and innovation."

Forrester predicts that RSS will be the most popularly deployed Web 2.0 tool in the enterprise over the coming year. "Forrester expects 2008 to be a banner year for RSS and specifically enterprise RSS," says Young, concluding that many of the companies that discovered utility in blogs and wikis last year will realize that RSS is necessary to push that content to users.

While RSS might be the most important, Forrester expects social networking to still be the buzz word du jour. "Expect the adoption of social networking solutions for business to accelerate dramatically in 2008 with many firms looking for internal social networking solutions," predicts the research firm.

- Chad Richards

DIGITAL MARKETING VOCAB 101

A short lesson in digital marketing lingo:

Blog: An informal website where entries are commonly displayed in reverse chronological order. A blog can generally be looked at as a sort of "journal" or collection of ideas, used to stimulate conversation between an individual or business and their audiences. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

CMS (Content Management System): A system used to manage the content of a Web site.

EMP (Emerging Media Package): An acronym developed by Firebelly’s own Chad Richards to describe a collection of emerging media services including many of the terms from this lesson (blogs, social- networking pages, video and audio podcasts, wikis, etc.)

Landing Page: The page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Microsite: An Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.

Podcast: A collection of digital media files (video and/or audio) which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.

SEO (Search Engine Optimization): The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Social-Networking Sites: Online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

Web 2.0: A trend in web design and development — a perceived second generation of web-based communities and hosted services (such as social-networking sites, wikis, blogs, and folksonomies) which aim to facilitate creativity, collaboration, and sharing between users.

Webinar: A type of web conference, that tends to be mostly one-way, from the speaker to the audience with limited audience interaction, such as in a Webcast, which is transmission of information in one direction only, like watching a concert on the internet.

NOTE: All definitions have been taken from Wikipedia. I mean seriously, we work too ya know.

- Margaret Henney

NEW YEAR'S MARKETING RECOMMENDATIONS (SOME ANYWAY)

Nice piece on http://buzzmarketing.findtechblogs.com. Here’s our take on the situation:

1. Invest in interactive marketing or digital brand building
According to Shar VonBoskirk, Forrester Research, “interactive marketing will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place”. We’re living in a new paradigm where consumers understand their voice and your brand conversations may not even belong to you. Think 3M recently. Get involved with the emerging tools now and measure your return on investment.

2. The database is still the gold mine
Don Shultz’s mantras from the mid-nineties are still relevant.  Working in conjunction with the sales team is valuable – assuming your company has a database that is tied into all the different conversations taking place.

3. Web Analytics now!
Even basic web analytics can provide insightful information for a sales force hungry for intelligence.

4. Branding means consistency
Tying things together means a unified look for sure. Build credibility consistently at every conversation point.

5. Substance over style
Don’t follow the hype model. Coolness is a short-term business model. Just like there’s always a faster gun in the west, there will be a cooler promotion or company sooner than you think. Focus on developing real products and services and reasons for people to develop a relationship with your brand.

6. Think Long Term
People are inherently into conversations. They may not invest in your brand today, but they’re more likely to if they’re emotionally involved with it. So start building that relationship.

7. Plan an approach that makes traditional media drive traffic online
Don’t forget that the web is 24/7. Its self-segmenting. Use awareness in mediums that are momentary and brief to drive people onto the sticky web.

8. Ensure that your brand is an experience
Nothing less wise than investing your marketing dollars telling everyone how responsive and customer focused you are, then leave people waiting as your meetings drag on. Big picture – working with you is your brand. Its all tied together.

9. Social Media is definitely here!
Remember how you wanted to resist carrying your cell phone, if you don’t how about text messaging? Did you really need it at first? These vehicles are here to stay.

10. Monitor your online reputation
More on this one in the next few weeks…..

- Duncan Alney

ONLINE AD SPENDING TO SOON SURPASS TV IN THE U.K

GroupM, a leading global media investment management company and subsidiary of WPP Group, has announced that advertising spending on the Internet will overtake television ads in the United Kingdom by next year.  Internet ad spending in Sweden will overtake that of television even sooner - by the end of 2008.

Here in the U.S., online advertising surpassed radio in 2007 to claim to the #3 spot behind television and magazines.

- Chad Richards

TRADITIONAL MEDIA DRIVES TRAFFIC TO WEB

I’ve recently been reading about several major magazines (Country Living, Esquire, House Beautiful, O: The Oprah Magazine, Redbook, and Smart Money) that have partnered with Netflix and Philips for a cross-promotional campaign.  Here’s how it works:

•  The magazines run ads in the form of red envelopes (like the ones from Netflix)
•  The ads then direct readers to special websites
•  Each of these special web sites list 10 movies chosen by editors from each magazine and include 10 trailers provided by NetFlix
•  The players embedded on the sites demonstrate the look of the Ambilight screen on the Phillips TV set (which casts a glow on the wall behind the TV that complements the color on the screen)
•  Netflix users can add movies they want to watch to their lists – known as queues
•  AND Phillips will pay for a 2-week trial of NetFlix for people who aren’t already members of the program

I can draw a couple of conclusions from this campaign. Firstly– it seems clear that offline marketing is now being used to support online marketing. Secondly – it’s being used across multiple platforms. Interesting stuff…

-Duncan Alney