Social Media enables content, conversation, and community
As the founder of Camper Van Beethoven, the alternative rock band (when alternative really meant something) and Cracker, David Lowery is no stranger to innovation. David’s first band - Camper Van Beethoven -
was eclectic and fused elements of country, pop, ska, punk, world music and
acid rock. David’s second band - Cracker, as my friend GP, and I were
discussing over a Triple De Ripple at lunch a couple of days ago is a smart-alec,
driven, countrified, and virtuoso rock group – all at once. And as you listen to
Cracker in concert – in their various configurations and in different places –
that their sound is big, yet scalable, moving and almost tends to build its
audience up for Johnny Hickman’s ejaculatory, gratuitous, yet welcome guitar
solos. Anyway back to David. He's produced records for Sparklehorse, Counting Crows, Lauren Hoffman, September 67, Wormburner, L.P., Tea Leaf Green, and others.
Recently, Cracker played in Indianapolis at the Kessler House Concert Series, and I caught up with David. David has the rare ability to define things in clear and simple terms. We spoke about internet marketing, using social media and how CVB and Cracker communicate, collaborate, and generate content with their fan community. They meet their fans regularly through out the country. This usually culminates every year with a large concert over several days with a family of related bands - CVB, Cracker, its contemporaries and followers. You guys taking notes? And its natural, feels right, and not at all deliberate.
Check out the interview and a clip from the concert.
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