Digitalia | Indianapolis Social Media Marketing

15 ways to practice what you preach: psst PR,marketing, brand, & some social media people

Chris Brogan talks about the importance of practicing what you preach

I had a chance to chat with my new friend, Chris Brogan, at Blog Indiana (a killer event btw) a couple of weeks ago. I've been frustrated with many of my colleagues in marketing broadly as they preach to clients, but don't practice what they preach. Its a different world. You didn't need to make ads for yourself 30 years ago - your client work sold your work. With PR, you don't need to get placements or stories for yourself. But social is different, you've got walk the walk. "Eating your own dog food", as Chris says, is critical. Watch the video or read the list to get the gems from our conversation on how to practice what you preach.

1. You've got to embed it in your lifestyle
2. The response time is minutes
3. Personal interactions can teach you how to use the tools
4. Get in deep - don't skim the surface - it wont work
5. Use it in the appropriate place
6. Social world people - get out with the humans - you can't do it from a laptop
7. Have a process in place
8. Convergence works - traditional and social media
9. You have to understand how humans interact
10. Listen to the people who support you, to the people who you compete with, everybody around you.
11. Show love to the people that love you - social media karma
12. Integrate your approach - SMS, email, social, and more
13. Remember to build trust
14. Collect your conversations where your business is happening
15. Be there before the sale - let people get to know your company in a human way

Duncan Alney Facebook | Twitter | Naymz | Blip.fm

Social Media Marketing

Chris Brogan talks to Duncan Alney at Blog Indiana

We had the chance to catch up with Chris Brogan this morning at Blog Indiana. While we were getting ready for the interview, Chris talked to me about a system of a down song stuck in his head - I wasn't there for you. Here's the interview and the song. His easy going style makes it clear that Chris is engaging both online and in the real world. Stand by for the full interview. It's being editied.

Duncan Alney Facebook | Twitter | Naymz | Blip.fm