5 Social Marketing Stories You Need To Read

There's a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Here are 5 news items or blog posts that I wouldn't want you to miss:

1. 12 Things To Consider Before Launching Your Blog

By Francisco Rosales One of the best things you can do online for your business or your freelance services is to start a blog. A blog will allow to attract very targeted prospects by providing content but just as any other marketing approach, it can also damage your business if not done correctly.

2. Data Shows That Social Behavior Gets More Followers

By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts. Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”.

3. 80+% of Twitter Accounts Inactive, But Core Users More Committed

By Dirk Singer Though Twitter won’t be heading into obscurity like the virtual world (this New York Times article gives some good reasons why), it’s still the case that Twitter’s actual user base is small compared to the number of registrations as some new stats from RJMetrics show.

4. Report: Facebook's Twitterfication May Have Stunted Twitter Growth

By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. After Facebook’s failed attempt to buy Twitter, Facebook has embarked on a policy of “If you cant buy them, destroy them” and has slowly but surely copied the features offered by Twitter.

5. Friendsourcing: Search Gone Social

By Eric Swayne What brands say and do in social media has an increasingly direct effect on how they will appear in search engines, both in search results position and in description. The more friends in my social circle (aka my "social graph") talk about your brand, the more likely I am to see your brand, click on your brand's listing and become another voice talking about your brand..

Have a great weekend everyone!

[Image: Deciter_Interactions]

Chad Richards Facebook | Twitter | LinkedIn