Facebook has made do-it-yourself advertising very simple with its Facebook Ads program. Today Myspace is jumping into the DIY advertising arena with the launch of its own self-serve ad service called MyAds.
The MyAds platform will allow anyone to create an account, choose from among 1100 niche categories, build or upload a banner ad, and start a campaign targeting 76 million MySpace users in the U.S.
Targeting parameters include age, sex, and geographic location - combined with user interest categories including specific keywords within each category.
MyAds is a cost-per-click (CPC) system. There is no fee for these ads to appear on MySpace. Advertisers only pay when someone clicks on their ads and visits their profiles to learn more about their offer. Ads will continue to be displayed until campaigns have reached their expiration date, or they have reached their spending limit. CPC rates start at $0.25 and there is a $25 minimum for campaigns.
The effectiveness of paid advertising on social networking sites is questionable. People visit these sites to interact – not to be interrupted. However, you may want to consider adding it to your social media marketing mix to supplement existing interactive methods as a way to generate awareness and put your product or service in front of people’s eyes instantly.
Very cool, I think it is smart how they allow you to target all of these niches.
I bet myspace is a goldmine.
I do find the ads on myspace quite overwhelming at times though. The site is a bit too spammy for my liking.
For anyone wanting to target the younger audience them myads would probably be great.
Lets just hope that all these ads do not further slow down and ruin the myspace experience.
I am still waiting for the day where they offer an ad free myspace experience for a small fee.
Posted by: Serve Ad | December 16, 2008 at 01:19 PM