Social Media: Monitoring Conversations online: Twitter
Online Conversations are happening all around us in social media. That’s the basis of Twitter – people talking, listening, and responding. The “people”, not the brand, are in control. Brands should be listening to these conversations, but the first step is find them.
Twitter has acquired Summize, a real time search tool for Twitter, allowing users to find conversations on specific topics. Twitter partnered with Summize during the Steve Jobs’ iPhone keynote, drawing fans to Summize to help take the load off of the crash-happy Twitter.
This is how Twitter and Summize like to explain the merger:
Summize has been rebranded Twitter-style. The URL is now search.twitter.com. Best yet, Twitter has inherited five Summize engineers who will hopefully bring some stability to the shakiness that is the Twittersphere. It certainly can’t hurt anything to have 17 engineers over 12. Right?
Summize brings order to the chaos. With the program you can search for a topic and see what people are saying about it right now. Two of my favorite features go along with this:
The yellow bar that tells you how many tweets have been made on the subject since you last refreshed the page:
And how conversations are displayed when you search a member’s username. When I come across a piece of someone else’s conversation that interests me I use Summize to follow the entire thread.
Clearly, this is an important tool for us online branding and internet marketing people to monitor social media conversations.
The 
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