LinkedIn Offers Targeted Advertising Via DirectAds
LinkedIn recently launched DirectAds for users who would like a direct channel for marketing their business, product or service to other LinkedIn users. The process for creating an ad is simple.
The first step involves specifying the audience that will see your text ad based on company size, job function, industry, seniority, gender, and geography. Next you schedule the start date for the ad and select the number of days it should run. Then select your budget and impressions. The current price is $10 per 1,000 impressions – there is a minimum starting budget, however, of $25 and a maximum of $2000. There is no additional charge for "click-throughs."
The second step is the actual creation of your text ad. Simply enter a headline, 2 lines of text and a URL you want viewers to visit and you’re done.
The third, and final, step is payment. Yes, it’s a necessary evil.
Premium Account users get a 50% discount for ads - encouraging the top LinkedIn users to incorporate the new direct advertising option into their internet marketing strategy and get in early on the targeted distribution.
In a unique twist, ads will also include the advertisers name and a link to their LinkedIn profile in hopes of “increasing transparency and visibility into the advertiser.”
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