SEO meets SMO in the Middle with Me.dium

In-browser social network Me.dium has expanded its services this week with the launch of Medium Social Search. It pulls up Yahoo results as part of the company's recently announced BOSS platform, but clicking on “I Feel Social” reveals social results from the 2 million Me.dium users, including:

Crowd Rank: a measurement of how many users have endorsed the content
Velocity: how hot the page is, as determined by how fast users are hitting it
Crowd Level: The current level of interest in the page, as determined by how many people are on it
Recent Activity: How much activity has been on the page in the past few days
Average Visit Duration: How long people typically spend on the page

Whereas the top results on traditional search engines are fairly static, the results in Me.dium social search are dynamic – moving up and down based on Me.dium attention data from users.

Is this going to replace more traditional search engines like Google and Yahoo? Not at all. But it can be a nice supplemental search tool if you’re looking for something a little different and it provides an additional reward to those who have put effort into social media optimization (SMO).

- Chad Richards

Comments

[Chris]

Thank you so much for this post Chad! It does an amazing job of describing what we are trying to do. I am part of the community team at Me.dium and if you have any questions, feedback, or further comments on our search engine, toolbars, or social sidebar please send me an email at cmaller@me.dium.com Also, if you would like any more info on what we are doing here at Me.dium please contact me. Thanks again and great post.