How to Feed the World with your Internet Marketing Strategy
FreeRice is dedicated to ending world hunger by raising awareness and donating grains of rice the UN World Food Program through the FreeRice website. To do this they have developed an impressive internet marketing strategy, which draws traffic to the site via apps and widgets on Myspace, Facebook, blogs and other social media outlets. The website itself has engaging content including a video, simple and easy to understand text and a word game.
What makes it unique is that FreeRice does not ask users to donate money. Instead, the combination of large amounts of traffic to the site and the overall good cause is sold to sponsors. Sponsors buy ads on FreeRice and that money goes to purchase the rice that viewers have earned. What’s even better is that the sponsor ads are small and unobtrusive as to keep the focus of the site on the cause.
Rice is earned through a word game that contains multiple-choice English vocabulary questions. You can set your desired level so that even kids can play and not get overwhelmed with words like “popinjay”. With each correct answer rice is added to your bowl, and as rice is added to your bowl someone is being fed.
Want to see FreeRice in action? Watch the Video:
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