Internet Marketing Strategy: Twitter to build emotional relationships.
Popeyes Chicken is a twitterer. Not only do they strategically put thoughts of fried chicken in your head around mealtimes (of course), but they actually monitor their follower’s tweets and reply.
Sure, these responses are chicken-flavored, but they’re also funny and
entertaining, almost making fun of the fact that they are using twitter
to promote themselves. They are appealing to the twitter crowd full on
with their clever posts, a perfect example of how even the most random
forms of internet marketing strategy and social media can be outright magical for a brand when used correctly.
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