Internet Marketing Strategy: The Twitter Experiment

On Thursday I blogged about Twitter, joined Twitter, and became instantly obsessed with Twitter.

I had been a little weary about joining, thinking that Twitter would be just another toy to occupy (and contribute to) my increasingly short attention span, but it ended up being much much more.

In my post I referred to PR Squared, a social media and marketing blog penned (can I use that term? ‘Typed’ just doesn’t sound as nice.) by Todd Defren. Naturally, he was the first person I began to follow on Twitter – a very good move.

Next thing I know, my Twitter feed reads:

Twitter love in the finest form! And a link to the Firebelly blog! Not only did I gain a mass of Twitter friends, but also our blog hits met an all-time high and stayed that way for the entire weekend. Thank you TDefren!

I’m still not completely sold that Twitter is this amazing marketing tool that everyone must have in order to be successful. What it is though, is a connector, an instant community for those of us with a passion for social media. At Firebelly we sometimes have a hard time convincing our clients of the benefits of blogs and social networks. Throw microblogging in the mix and forget it. But for me, a newbie in the industry, it’s a wealth of information – blogs I should be reading, questions I should be asking, people I should be friending and new things I should be trying.

Now if only I could score a Brightkite invite and get off the waiting list. All of my Twitter friends have one – can’t I?

-Julia Yoder

Comments

[Todd Defren]

yer welcome :)