Internet Marketing Strategy: Debunking Social Networking Myths - MySpace

So you own or run a business and you are thinking about a new and innovative way to get your name out there, right?  Social media, and specifically social networking, is the future of marketing. 

1. For me, the first thing I think of when I think of Myspace or Facebook is that it's just for kids. This is not true - 85% of users are 18 or older and more than half of the total people using Myspace are 35 or older. Can you afford to miss this audience?

2. Not enough people go to Myspace
Untrue. Myspace was ranked 10th out of the most visited websites in 2006.

3. Another myth about Myspace is that someone will post bad or untrue comments about your business. 
Mostly untrue. There are many ways to prevent such things from happening. However 9 times out of 10 this does not happen. The bad comments can also give you feedback and so you can work on different aspects of your business, and make a negative into a positive. Mostly your community will self regulate bad postings. And you have always have the choice to administer it out!

4 A quick Myspace effort can give you quick and lasting results.
Untrue, These social media campaigns are not built for one or two month’s spurts at a time. It needs to be an ongoing effort, updated often and maintained to get the response that will pay off.

The question I have for you: Can you afford to not reach all these people?

-Angela

Comments

[John Turner]

Interesting article - I was under the impression that myspace was all teenagers. This is really eye opening.