Internet Marketing Strategy: The Pillars of Social Media – 6 C’s

I’ve received some emails asking about internet marketing strategy and specifically for the essential aspects of social media. Here are the pillars of this genre. The C’s make is more accessible and easier to remember for me.

Communication
Enabling people to communicate efficiently and effectively and in ways thought impossible only a few years ago.

Community
An online manifestation of the real world and there are norms and protocols – from basic to sophisticated. People are here and they organize themselves into groups.

Choice
People want choice. It’s the basis of all successful web enterprises from Amazon to Netflix. The technologies enable the collecting and searching of information in a meaningful way.

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Collaboration
It makes working together on fluffy and deep issues and ventures possible.

Complex (multi) media
It includes photographs, audio, and video (in a variety of formats and presentations).

Context - Virtual Worlds
People interacting in deep

Depending on whom you talk to - you’ll hear that the social media is new (O’Reilly and Batelle at the first Web 2.0 conference) or that its been around for ages (Tim Berners-Lee). How I see it – it's people to people, but in a deeper and more meaningful way.

- Duncan

Comments

[emarketed]

Nice post!!!
website won’t succeed in today’s rapidly changing online marketing environment if it’s simply a static display of information….