Free Stuff Works

This is my first blog post and it feels like a lesson in value creation from a global band – Coldplay! I read Jonny Evan’s post on MacWorld yesterday about Coldplay’s new song. Since I am a fan I proceeded to the band’s website and entered in my email address and zip code and was sent an email to download the song. 

After listening to the song I thought this is genius! What better way to grow your fan or email database by throwing out something free.  They also put a time limit on it - which makes you act right away. At the end of it all – the online marketing did its job – free, created urgency, and adds value while creating hype! Everyone at our company Firebelly Marketing was talking about it this evening! It was innovative, intriguing and it made me happy to have a new song to add to my library. I now look forward to the album - Viva La Vida or Death and all his Friends'

- Angela