Looks like females have the lock down on social media according to a new study by RapLeaf. The RapLeaf statistics along with an article in Business Week point out that while men are a part of social media, however they are more likely to engage in gaming and gambling online.
Why do you think women dominate? When speaking to my colleague, and social media whiz kid, Chad, he thinks women are naturally more social. Chad also pointed out that he has noticed in our some of our ongoing social media campaigns, women are the first to respond and usually in a positive way. I thought about this question myself and noticed that I have more women friends then men (on MySpace and Facebook). I also recall that am sometimes frustrated when I send shout outs to my boys and get nuttin back (no response). There is an unwritten code with my girls that you always send something back - even if you really have nothing to say (unless you are mad). So maybe it is because we (women) are more social or maybe we want are just trying to be polite. Either way we are taking over this medium, and the men that are savvy will have an advantage in the future. I would love to hear your thoughts on this please comment or email me.
Angela
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