THE TOP 5 MOST-RECALLED NEW TV ADS (7/30-8/26)

First of all, for those of us less familiar with the term “recall,” it refers to whether an ad is memorable or not – that is whether respondents “recall” seeing them. Since we’re all deluged with TV ads, be it in our homes, airport lounges, restaurants, bars, or websites – I found this research intriguing.

Valtrex has the highest recall, which is interesting, as I can’t actually remember this particular Valtrex ad. The series of ads for Apple’s iPhone are impossible to miss and almost impossible to forget (at least in the short term – although this might be because I’m still lusting after one for my own). And while I love the Visa ads, it seems like most coffee shops can’t get my tab rung up this quick – still poetic license (and hyperbole) have always been the domain of Visa ads. So I asked our local baristas their opinion – and the consensus is that cash is still fastest. Sorry Visa!

Anyway, the following companies’ commercials have the highest recall for the end of the summer, according to IAG Research of New York:

Rank: #1
Brand: Valtrex
Ad Description: Being careful is very important to me; couple grilling and man washing car talk; up to 70% got it from their partner with no signs

Rank: #2
Brand: Apple iPhone
Ad Description: All these years without email in your pocket, or stock updates, or Internet, and you survived?; hands navigate phone functions.

Rank: #3
Brand: Visa
Ad Description: People in busy food court; lines slow down when people search for cash; take your time song; fast food takes faster money

Rank: #4
Brand: Apple iPhone
Ad Description: Here's an idea; instead of carrying an iPod and phone, carry iPod in your phone; hands navigate phone functions

Rank: #5
Brand: Kmart
Ad Description: Back-to-School--Blue light bulb discusses this week's lesson; graphic tees are buy one get one free; all family jeans on sale

-Duncan Alney